Importance of Public Perception towards an Ammonia Economy
During development of the technical aspects of any energy project, a social perspective needs to be considered. Public opinion is going to be a fundamental parameter to determine the role of renewables in the future, with decarbonisation meaning innovation towards a comprehensive plan that involves not only technology but also psychology and how these two can benefit from each other. Due to the importance of understanding public perception of ammonia, Cardiff University conducted a study focused on the Yucatan Peninsula, Mexico, which currently presents high revenues in agriculture and depends on ammonia as a fertiliser. An analysis of stakeholder’s perception of ammonia was carried out to understand the different barriers and drivers of each established group.