The Ammonia Energy Association Australia’s Ammonia = Hydrogen 2.0 Conference took place on 22-23 August 2019 in Melbourne, Australia. It attracted 115 attendees from industry, government, and research institutions. This is the first of two articles about the event; this article recaps the interactive panel sessions and the second article will highlight selected presentations. The panel discussions were placed at the end of the program so that important themes from the presentations could be highlighted and integrated. These themes included: 1) Building an energy export industry using green ammonia; 2) Green ammonia as a maritime bunker fuel; and 3) Green ammonia as grid scale energy storage – a battery to the nation.