The development of the ammonia economy will depend on successful deployment of a range of new technologies in the context of the existing ammonia industry and the world’s many existing energy markets. This report will provide framework on: Supply/demand and status of the global ammonia industry. Plausible response of growth and prices in response to a giant new market in fuels. New incremental applications which may lead to ‘disruptive innovation’ and rapid takeoff for ammonia fuels. Barriers to takeoff.