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The successful substitution of current fossil-based fuels by zero-carbon energy sources is dependent on a combination of policy / regulation, investment and commercial business model development and fuel / technology development that will evolve over the coming years. The evolution of both the energy system and the shipping system that is needed, and associated timescales of development, investment and asset life, means that there are steps that need to be initiated now, and work carried out throughout this decade, even though the transition may not be completed for a couple of decades. This presentation looks at the Technology readiness, investment readiness and community readiness of Ammonia as a marine fuel and what needs to be done to build the business case.