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With over $900 billion worth of assets at risk of being stranded by the energy transition, operators must act now in order to compete in the future. Ammonia, as an already widely traded commodity, may prove to be the vehicle to deliver decarbonised gas resources ahead of a completed transition. Reimagining how we deliver energy is essential to people, planet and economy. Blue ammonia offers a step to realise national gas monetization objectives with the utopia of green ammonia. This presentation with showcase the challenges and opportunities that await and how well we are prepared.